Strategizing + Communicating + Engaging = Achieving
Laurentide Glacier, which formed the Finger Lakes region where we are based, covered millions of square miles across Canada and the Northern US nearly 2.58M years ago. It's history defining movement shaped the world we live in and the bounties that define our lives.
Laurentide Strategies, founded in 2014 as VALEO, helps clients deliver historic stakeholder engagement through communications, organizational optimization, planning, and artfully and strategically “doing” through project work or fractional executive services.
People participate when they feel a connection
Clients hire Laurentide Strategies for our strategic approach to communication that drives audiences to action. Our unique Stakeholder Mapping process identifies the right audience, builds critical strategies and content, and executes effective campaigns based upon our unique perspective.
Michael Mills drives client work and leverages a range of partners (graphic designers, subject matter experts, digital content creators, etc.) when needed to fit each client’s unique project.
Laurentide Strategies can be hired for project work, or clients may retain Michael as a fractional executive to perform any of the following…
+Outsourced/fractional executive leadership
+Organizational and communications strategic
planning
+Media relations and public speaker training
+Crisis management
+ESG/CSR planning, program development and
execution
+Content development (White Papers,
executive remarks, newsletters, web
content, constituent emails, messaging
platforms)
Worldpay Case Study: "Business Development Through Stakeholder Engagement"
Worldpay moved their HQ to Midtown Atlanta but was largely unknown to Georgia media, electeds and thought leaders when our firm was retained to lead a public affairs campaign to drive awareness, support and business development. Click below to learn about our approach and results